FAQs
What is WonderMaker?
1
WonderMaker is a communications and experience agency that helps brands attract, retain and engage their current and future workforce. We're a team of strategists, creatives and communications specialists who combine agency and in-house experience, and we've been delivering mission-critical communications for some of the world's biggest brands for over 20 years.
What does WonderMaker do?
2
WonderMaker creates strategic communications and immersive experiences that move people to act. We deliver multichannel storytelling, blending in-person and digital messaging, content and events that drives positive brand sentiment and meaningful action across audiences.
What kind of clients does WonderMaker work with?
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WonderMaker works with ambitious brands that want to communicate more effectively with their people. Our experience spans some of the world's biggest and most unique organisations from the worlds of retail and tech.
What makes WonderMaker different from other agencies?
4
Most agencies create campaigns, WonderMaker creates moments that travel. Rather than one-off bursts of activity, we design communications and experiences built to spread across audiences and live well beyond the initial project, combining an outside perspective with deep human insight into what makes people tick.
What does "moments that travel" mean?
5
"Moments that travel" is WonderMaker's term for communications designed to spread, passed between people, retold and remembered, rather than seen once and forgotten. We achieve this by connecting audience insight, business objectives and cultural context so ideas feel right, resonate quickly and carry further across channels and platforms.
What is employee or workforce communications, and why does it matter?
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Workforce communications is how an organisation connects with the people who work for it, to attract talent, keep them engaged and retain them over time. WonderMaker specialises in this space because the way a brand speaks to its people shapes how those people perform, advocate and stay, which in turn drives long-term business success.
How does WonderMaker approach a project?
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WonderMaker follows a proven, pre-tested methodology that moves from research and strategy through ideation, application and delivery. We start by asking the questions others don't, getting under the skin of what audiences think, feel and do, then we turn that insight into ideas and experiences built to resonate and travel.
Does WonderMaker handle both internal communications and external brand messaging?
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Yes. WonderMaker delivers communications across the full spectrum of workforce engagement, from internal and employee communications to employer brand and talent attraction. We blend in-person and digital channels so your message is seen, heard and acted upon, wherever your audience is.