The Little Book of Love!
Bringing shared values to life for a diverse workforce of 2,000+ colleagues across 20+ nationalities.
The Challenge
Rentalcars.com had done the hard work of identifying their values through internal events and colleague focus groups, so they weren't handed down from above. But creating values is only half the job.
With a workforce of over 2,000 UK-based colleagues spanning more than 20 nationalities and ranging in age from 20 to 60, the real challenge was bringing them to life in a way that felt relevant and resonant for everyone.
Our approach
We immersed ourselves in the five values and quickly spotted something, love ran through all of them. That single insight became the creative springboard. Rather than producing a conventional values guide, we saw an opportunity to create something colleagues would actually want to pick up, something that felt personal, playful and genuinely theirs.
The Solution
We created The Little Book of Love, an engaging booklet that brought the values to life through games, challenges and real workplace scenarios. Designed to appeal across a genuinely diverse audience, it avoided the generic and the corporate in favour of something warm, human and a little unexpected.
To make it feel authentically Rentalcars.com, we featured colleagues themselves throughout, shooting original photography that put real people at the heart of the book.
The results
Colleagues loved it. The book landed as something genuinely different, a values piece that people actually engaged with rather than filed away. The creative made enough of an impression that, years later, it's still talked about.
As the client put it, the values work and The Little Book of Love were among the most impactful colleague initiatives we undertook, brilliant creative that people still talk about today.
